A strong communication strategy should outline your communication objectives and describe how you tangibly plan to achieve those objectives, including who you will target in your communications, which messages you will share, when you will share them, which channels you will use to reach your target audience and how you will measure the achievement of those objectives.
The World Health Organization (WHO) launched a pilot in 2018 to professionalize and standardize its road safety and fleet management practices, build critical capacity, and assess the effectiveness of a centralized fleet and road safety service. The pilot supported its long-term goals of minimizing occupational health risks, lowering road crash rates and reducing global carbon emissions.
We came on board to enable the WHO Fleet Services team to bring its communication strategy to the next level. We leveraged a variety of digital channels to increase awareness of its successful pilot and its newly centralized services, and to pique the interest of other potential collaborators. We also professionalized its annual global fleet management workshop.
About the client:
The World Health Organization (WHO) is a specialized agency of the United Nations whose primary role is to direct and coordinate international health within the United Nations system.