COMMUNICATING SENSITIVE PLANS

Communicating Sensitive Plans

In 2016, Staples announced that it was reviewing strategic alternatives for its European business, including a potential sale. We created and executed a communication strategy that allowed the regional leadership team to share the critical messages in a collaborative and transparent way through the use of video conferencing, Town Halls and digital messages.

About the client

Staples is the world’s largest office products company and the third largest internet retailer. www.staples.com

Other projects for Staples

Engaging employees amid a restructuring

 

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