Well-executed events are key to any successful marketing communication strategy, whether the focus is on an internal audience, such as employees, or an external audience, such as the media or customers. An effective event communication strategy should aim to engage and involve your attendees, and encourage awareness, interaction and feedback. Multiple communication channels can be used to achieve strategic communication goals, from social media tools and videos, to storytelling, interactive activities and live-streamed presentations.
The Napa Valley Film Festival presents the best new independent films of the year and red carpet screenings of award season film contenders, accompanied by Napa Valley’s world-class food, wine and hospitality.
We managed the festival’s VIP team during the 2018 and 2019 Napa Valley Film Festival, elevating the level of communications that the team provided to its exclusive Patron Circle members through timely, clear, consistent and repeated messaging, and increasing the level of professional, face-to-face support given to members during the film festival to ensure a heightened positive experience of the event. Patron Circle members are given access to celebrated filmmakers, actors, chefs and vintners.
About the client:
The Napa Valley Film Festival was founded in 2009. Its mission is to celebrate the cinematic arts and enrich the community by presenting an annual world-class festival and year-round education and outreach programs.