Helping to Grow a Signature Event

Helping to grow signature event

In 2013, TNT Express decided to expand its signature corporate responsibility event. The Drive Me Challenge was designed to inspire safe, fuel-efficient driving and recognize its top performing pick-up and delivery drivers. The expansion of the competition introduced more logistical complexity and potential confusion. The not-for-profit Fleet Forum Association brought us on board to support the organization of the overall event, from providing clear communication to event stakeholders, developing a range of communication materials, managing the budget and guiding the leadership team on key decisions.

About the client

The Fleet Forum Association is a not-for-profit that provides leadership and support on humanitarian transport management issues, such as road safety, fleet efficiency and environmental impact.

Other projects for Fleet Forum Association

Professionalizing a not-for-profit conference

Share This project

More projects:

Event Management

Celebrating a Milestone at the UN

Well-executed events are key to any successful marketing communication strategy, whether the focus is on an internal audience, such as employees, or an external audience, …

Read More →
Strategy and Infrastructure

Bringing Communication Strategy to the Next Level

A strong communication strategy should outline your communication objectives and describe how you tangibly plan to achieve those objectives, including who you will target in …

Read More →
Writing and Multimedia

Engaging Employees to Take Action

Storytelling is a powerful marketing and communications tool because, like any art form, it provides a more compelling and engaging way to communicate your message. …

Read More →
Scroll to Top