Robo Communications

Global communication strategy

Strategy and infrastructure

A communication strategy begins by asking: What do I wish to achieve by communicating?

Your objective can be to generate awareness and interest in a new product or service, engage and involve employees in an internal program or encourage buy-in and commitment to a new way of working. Whatever the objective is, identifying and agreeing it upfront is the first step to an effective communication strategy. Everything else flows from there, including defining your target audience, the channels that will best reach that audience, the precise messaging and timing, and how you will measure the achievement of your objective.

We support you in defining each step of your communication strategy and, if needed, to enhance and improve your existing communication infrastructure, including the platforms and processes that you use to communicate with your target audiences.

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